Hi, thanks for watching this video and in this video I’m going to show you a core concept that’s key to building the business of your dreams. And before we get started, I know that you and I understand certain things that most “normal” people don’t; we’re both business owners and as a business owner you and I understand the difference between a job, a career and a calling.

To launch your own business is an act of faith, we’re called to do this work. And I have just one question, when you look at your current life and your current business and compare it to the excitement of when you stared, compared to the dream of launching that business, how are things going?

Are you making as much money as you feel you deserve and are capable of.
Is your day to day business reality one of fulfillment and giving of your core talents?

Or are you like so many business owners that are working too hard, making too little money and thinking about quiting because the business is starting to run your life rather than the other way around?

Well I’ve got some good news for you, this core concept, which I call Success Strategy Mis-Alignment may be something that makes a huge difference in your business and in your life. Let me tell you more about it.

Hi, my name’s Dike Drummond and 12 years ago I left a successful career as a family practice doctor to start my own business. I had a passion and I had a drive and I have a need to share with people in a way that couldn’t be fulfilled by being a family practice doctor. Medicine was too confining.

I know we share that same feeling, you’ve had a career, you’ve had jobs in the past that were too confining for you to express all of who you are and now this yearning to make a deeper connection with people is what drives your business aspiration.

Well here’s what happens that gets us in trouble. You see, whatever job or career you’ve had in the past has had a success strategy associated with it. Now I’m not talking about a business plan, I’m talk about a personal success strategy. Those habits and awarenesses and skills that you have that allow you to be successful in that function.

And remember, here’s how we all get trained to be good at a job or career. It starts in school. I mean think about the skills it takes to be successful in school; you memorize, you recall what you memorized in order to pass the test and at all costs you follow the rules.

A perfect training ground for a job or a career and unfortunately not a very good training ground for you to start and grow your own business. In fact, it’s even more of a challenge than that. In my work with hundreds of entrepreneurs I’ve found that the skills that you need to develop to be successful in creating your own business are the ones that you don’t know that you don’t know. They sit in your blind spots.

As a matter of fact there was a book written by a famous coach a couple of years ago that captures it perfectly, What Got You Here Won’t Get You There. A perfect saying for what I’m talking about, a success strategy mis-alignment.

And even if there were courses in how to build a business like the one you want to build, you wouldn’t want to take those courses because you’re interested in creating a unique business, unique to you, one that stands out from the crowd.

Just like there’s ice cream businesses and then there’s Ben & Jerry’s;
there’s online food businesses and there’s Zingerman’s;
there’s tech companies and there’s Google and Facebook.

In every business that you love to frequent, every place you love to buy from, it’s because of their unique nature and I guarantee you this, the owner of that business had to go on a quest to figure out what their personal success strategy is.

A quest, it’s not book learning, it’s not a degree, it’s an adventure in discovering what works perfectly for you, that’s what this website’s all about.

You see, in the 12 years since I quit medicine and have become a serial entrepreneur, starting and running several successful companies, I’ve had to reprogram my entire success strategy. It took a long time to figure out what works about being a doctor that doesn’t work when I’m building my own business.

And I’m here to share that learning with you. I’ve also coached hundreds of entrepreneurs just like you to align their success strategy, to learn the things that they don’t know they don’t know, that can be responsible for you building that business of your dreams.

Personally, it just breaks my heart to see the statistics on small business failures, 90% of small business start-ups fail in the first 3 years, I can’t stand by and let that happen.

So I created this website to share with you some of the tools, the tips, the techniques, the awarenesses that have allowed me to find my own personal success strategy, have allowed me to be ultimately successful in my quest to build a small business, just like I want you to be successful in your quest. There’s several ways you can get started right now in using some of the tools that I’ve left here at the site. Let me show you exactly what to do.

So on the right hand side of the page here you can see a sign-up box for my FREE video “Entrepreneur Success Brain Training” series. Five short videos that’ll show you how your biggest obstacle of success is probably your brain and the way it functions when it’s left on it’s own and how you can use your brain to grow your business powerfully.

Also if you look down below on the page here you’ll see a sign-up form where we can have an appointment, where we can sit together for a half an hour to an hour, I can learn more about your business and your situation, more about your dream of what your business could be and show you what’s possible. Expose to you some of those blind spots, those things that you aren’t aware of.

Because here’s what I know about being successful as an entrepreneur.

Much of your success strategy is going to be being more authentic, bringing more of who you are to the services and products that you provide and especially to the way you connect with other people in what we’ve learned to call Marketing and Sales.

See the key I’ve found most business failures is their marketing failures. We try to sell and market in the same old ways and they just don’t work anymore. What people want to know is that you’re for real, they want to know what’s in it for them and they want to connect with you on a deeper level.

Now that’s not what you’re going to learn in Business school, however I’ve found it’s uniquely successful when on the quest to figure out your personal success strategy. And one of my strengths as a family practice doctor and coach is understanding quickly who you are at your essence and how you can bring that out more powerfully in your business.

So I invite you right now to either fill out the form on the right and get started on our video brain training or fill out the one down below and lets connect. There’s no obligation, totally free, no charge and I’d love to spend a half hour to an hour getting to know more about you and your vision, your passion, your purpose and how we can bring that more powerfully into the world.

Thanks again for watching this video, Dike Drummond businessdevelopmentvideos.com. Have a fantastic rest of your day.

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